Back on the tools by Monday.
Back office handled by ours.
Trained admin assistants for UK trades. Phones answered, quotes followed up, jobs booked, invoices chased. If they're not pulling their weight in 30 days we replace them, free. You stay on the tools. We do everything else.
Illustrative client diary
Mike, Edwards Heating & Plumbing
Example contractor, not a real customer
- 07:42
Customer, Calls about a leaking radiator
Assistant answers, books a same-day callout into the diary, sends Mike the job card.
- 09:15
Merchant, Wrong manifold delivered to yard
Assistant chases the supplier, gets the right part on a 2pm van, no call to Mike.
- 11:30
Quote from last Wednesday, Day-3 follow-up due
Assistant emails the customer, offers a Tuesday slot. Customer replies, books in £1,840 of work.
- 14:50
Boiler service customer, Annual service reminder due
Assistant sends the reminder template, books next week. £180 recurring, on autopilot.
- 16:10
Mike, Finishes the radiator install
Assistant has already drafted the invoice. Mike approves on the way to the van. Sent before he pulls off the drive.
- 17:20
Late payer (28 days), Hasn't paid the November invoice
Assistant has already sent a polite-then-firm chase. Customer pays inside the hour.
- 18:00
Mike, Home for dinner
Phone in his pocket. Nothing on the laptop. The next call tomorrow gets answered the same way.
Illustrative example of how a typical client's day looks once their assistant is embedded.
Fully managed service
Fast, managed setup
30-day money-back swap
30
Day guarantee
The risk is on us
Not pulling their weight? We replace them, free.
If your assistant isn't earning their keep in the first 30 days, we swap them out at our cost. No exit fees. No negotiation. No "give it more time." After day 31 every plan is month-to-month with 30 days' notice. You're never trapped.
Free replacement
At our cost, no fees
Cancel anytime
Month-to-month, 30 days
Backup cover
Capacity never drops
Meet your founders
Two brothers who watched too many trades
burn out on paperwork.
We're Jon and Josh Dennis, brothers and co-founders. We grew up around trades, friends and family running their own jobs, and watched the same story on repeat: skilled hands doing £200/hr work on the tools, then losing Sunday nights to £15/hr admin. We built AssistFlow so you don't have to.
Read our storyBuilt for your trade
Whichever trade you run,
we already run the office for it.
We've placed assistants with 240+ UK trades businesses. Your CRM, your suppliers, your typical jobs, we've seen them all before, so your assistant doesn't show up green.
Electricians
52 businesses
Plumbers
47 businesses
HVAC
23 businesses
Builders
38 businesses
Roofers
19 businesses
Joiners
21 businesses
Painters
14 businesses
Landscapers
12 businesses
Solar Install
8 businesses
Glaziers
6 businesses
Plasterers
5 businesses
Multi-trade
24 businesses
Don't see your exact discipline? Tell us about your trade , our assistants pick up niche workflows in their first week.
The cost of doing nothing
Three things bleeding cash
out of your business right now.
Not a one-off. Every week. Every month. Until it stops.
£120,000
walking away every year
Every missed call is the next contractor on the list
Industry data: 67% of customers who hit voicemail call the next number. Four missed calls a week at an average £580 ticket is £120K of work, gone, to whoever picked up the phone.
85%
of jobs go to the first follow-up
Quotes don't follow themselves up
"I'll call them tomorrow" is how you lose the work. Most contractors quote and pray. Your assistant chases day 1, day 3, day 7. Every quote. Every time. The conversion delta pays for itself in two weeks.
£200/hr
your time on the tools
Sunday-night admin isn't a business strategy
Every hour on invoices, supplier chases, and scheduling is an hour you're not earning on site. If your time on the tools is worth £150 and you're spending 15 hours a week on admin, that's £9,750 a month you're paying yourself in laptop time instead.
Apples to apples
Doing it yourself vs.
offloading the lot.
You already know what doing it yourself costs. Here it is, item by item, with the bit you've been refusing to put a number on.
Time to first task delegated
Doing it yourself
Tonight. Tomorrow. The Sunday after that. Whenever the day finally ends and the kids are in bed. The work doesn't queue up neatly, it ambushes you on the drive home and steals the bit of life you were trying to keep separate.
AssistFlow
Fast, once your intake's in
Cost of an hour spent here
Doing it yourself
Every hour at the laptop is an hour you're not on the tools earning £75 to £200. Fifteen hours a week of admin at £150/hr is £9,750 every month you're paying yourself in keyboard time. You'd never accept that wage from a client.
AssistFlow
A predictable monthly figure, capped
Quote follow-ups
Doing it yourself
"I'll chase that tomorrow." Tomorrow comes, the phone rings, the day eats itself, and by Friday you've let six quotes go cold. 85% of jobs go to the first contractor who follows up. You're first on price and last on phone.
AssistFlow
Day 1, day 3, day 7, every quote, every time
Missed-call cover
Doing it yourself
Voicemail. Then the customer rings the next number on the list. 67% of people who hit your voicemail call your competitor inside ten minutes. Four missed calls a week × £580 ticket = £120K of work walking away every year.
AssistFlow
Same-business-day callback
Performance management
Doing it yourself
There's no one to manage. The only person doing it is you, at midnight, and you can't audit yourself. Standards drift, response times slip, and you don't notice until a customer leaves a 2-star review naming you personally.
AssistFlow
Monthly QC audits across 5 dimensions, by us
Holiday and sick cover
Doing it yourself
Your office shuts down whenever you've got the flu, the kids are off school, or you actually want a holiday. You either skip the break, take the laptop, or come back to 80 unanswered emails. None of those are options that scale.
AssistFlow
Backup assistant deploys inside hours
Replacement when it isn't working
Doing it yourself
You don't get to replace yourself. The only swap available is hiring an in-house admin, which is a £35K mistake if it doesn't work out, or a freelance VA who ghosts you in week three. Both end with you back at the laptop on Sunday.
AssistFlow
30 days, free, no exit fee
Pain numbers sourced from ONS UK admin-loaded salary data 2024 and industry surveys on small-business owner time use.
How it works
From drowning to delegating
in three steps.
No interviews. No "let's see how it goes." No management training course on your weekends.
Takes you
5 minutes
Tell us about your trade
Quick form. Your trade, crew size, the stack you run, what's burning your evenings. That's it, no Zoom calls, no sales pitches.
Takes you
Fast
We send you your assistant
Vetted top 3%. Trained on your CRM. Briefed on your typical job types. You meet them on a 15-min video intro.
Takes you
Ongoing
You stay on the tools
Delegate through the portal. We manage their performance, training, and replacement if it ever comes to that. You stay where the money is.
Everything you get,
one flat price.
Common questions
Straight answers.
No fluff. Asked. Answered.
Time to decide
Sooner than you think,
you could be delegating.
Or you could still be doing invoices at midnight. Most clients reclaim 12-20 hours per week within their first month. The maths is already on the wall.
Get your assistant5-min intake·30-day guarantee·No setup fees, cancel anytime